The Market Gap of Personal Care Products
This is a personal post. Everyone is entitled to their own opinion about what the market gap is and what they wish to see in the market.
However, these are my opinions. Do share your thoughts and comments so that we can learn about your preferences.
Happy fun bubbly bath
I don’t know about you, but I’m one mama who’s always torn between buying happy fun bubbly bath solution for my kids or those ‘hypoallergenic’, ‘safe’, ‘natural’ kind that doesn’t really foam up.
You know what’s the irony? For six years, I’ve been buying ‘hypoallergenic’, ‘safe’, ‘natural’ body wash products for my kids. BUT, at the same time, I also bought Toys”R”Us bubbles bath for them to play! Reason being my kids love bubbles and bath time is their favorite time! However, most bubbles are like dish wash liquid–full of dangerous SLS–something that I’m actually trying to avoid for my kids!
This is definitely market gap number 1! Happy fun bubbly bath shouldn’t be taken away from a child! Neither should a parent have to worry about the safety of their kids’ bubble bath. I don’t know about your kids, but during bath time, that’s when their creativity goes wild. This is the time they do role playing with whatever prop they can get hold with their hands.
Long term recovery
My three kids suffered from eczema. One thing I realized–the moment I stopped applying moisturizer on their skin or even stop giving them anti-histamine, their skin flared up pretty quickly. But why? When I stopped using these products, they had flawless skin!
I was secretly hoping that their body would be able to work naturally and their skin would act as healthy barrier with proper hydration so that they didn’t have to rely on lotion, cream or balm. Unfortunately, this wasn’t the case and they relied heavily on lotion/cream.
Worse still, once their body had gotten used to some of these products over a period of time, they were no longer as effective or worse still, they went into withdrawal. My daughter had a severe case of Topical Steroid Withdrawal (TSW).
So, this is market gap number 2: having a product that focuses on long term recovery to build a healthy skin microbiome and has the ability to regenerate healthy skin.
Most women I know do use lotion/cream after shower. I have many different brands of lotions and creams but I don’t use them because I dislike the sticky feeling after applying.
So, market gap number 3: absorption rate. Lotions and creams should leave a comfortable feeling, especially in our hot and humid weather.
Made with all the goodness
The ‘curse’ of being an informed mum–knowing a product is made with safe ingredients is very important.
Whenever I buy a product, be it for my kids or myself, I look it up on the EWG website to see how the product is rated. If it isn’t listed on EWG, then I would look at its ingredients list to find out if there are any ingredients with scientific names that couldn’t be read or capital letters or numbering (these are telltale signs of synthetic chemicals!) and look at their ratings and health concerns.
Although some products that I use are listed as safe or moderate, I still check the rating of their individual ingredients because in the end, accumulative amount of ingredients with high hazard ratings here and there could still cause harm.
So, market gap number 4: personal care products should only contain ingredients with low hazard ratings that don’t cause harm or minimal if any.
Both sides of my family have history of cancer and endocrine disruption. It’s important that products used for my own family are not cumulatively harmful that might increases the risk of cancer.
I know clearly that my kids have a lifetime of using various products. As long as I’m still in charge of their well-being, I hope I can give them a good start.
I’m forever grateful for the EWG website. It allows us to cater to our own personal requirements. Everyone has a different family history, and the last thing we should conclude is that everyone is the same. What’s safe for one, might not be to another.